Johor Premium Outlets has launched dedicated corporate event packages, combining its popular shopping experience with meeting facilities and team building activities. This innovative approach targets companies seeking unique venues that offer both business functionality and leisure elements, positioning the outlet mall as an unconventional but compelling corporate event destination.
Package Components
Corporate packages include dedicated meeting rooms accommodating 30-100 people, AV equipment and presentation facilities, F&B catering from multiple outlet restaurants, exclusive shopping hours or discounts for groups, team building activities incorporating shopping challenges, and ample parking for corporate buses and private vehicles. Packages are customizable based on group size and requirements.
Target Markets
The packages appeal to specific corporate segments. Singapore companies appreciate proximity and unique cross-border experience. Retail and fashion companies find brand alignment with outlet setting. Sales teams value reward and incentive trip opportunities. Companies planning family days combine meetings with shopping for spouses and children. Team building facilitators seek novel environments that differ from traditional venues.
Unique Selling Points
Several factors differentiate these packages from conventional corporate venues. Shopping component provides built-in entertainment and value. Outlet brand names offer aspirational appeal. Convenient location near Legoland and Singapore border enables combination itineraries. Flexible timing accommodates before or after business hours for exclusive experiences. Cost-effective pricing compared to traditional meeting venues with similar amenities.
Success Stories
Early adopters report positive experiences. A Singapore retail company held a quarterly meeting followed by team shopping challenges with budget allocations. A multinational hosted visiting international guests combining business discussions with outlet shopping time. A local company organized a family day where meetings occurred while families shopped. These examples demonstrate versatile applications.
Economic Impact
The corporate packages create additional revenue streams beyond retail. Meeting room rental and catering generate direct income. Group shopping delivers concentrated retail traffic. Extended dwell time increases F&B spending. Potential for repeat bookings builds corporate client base. The initiative showcases creative diversification in the retail sector.
This development reflects growing creativity in JB's corporate events sector, where non-traditional venues are finding success by offering distinctive experiences that combine business functionality with unique recreational elements.