The Johor state government has officially announced plans for a world-class exhibition and convention centre at JB Sentral, representing a RM 500 million investment in positioning Johor Bahru as a regional MICE (Meetings, Incentives, Conferences, and Exhibitions) hub. Expected to complete by late 2025, the facility will be among the largest purpose-built convention centres in southern Malaysia.
Project Specifications
The JB Sentral Exhibition Centre will feature 20,000 square meters of column-free exhibition space, a 3,500-seat plenary hall, 20 breakout rooms of various sizes, dedicated VIP and media facilities, integrated parking for 2,000 vehicles, and direct connectivity to JB Sentral transport hub. The design incorporates sustainable building practices with LEED certification targeted.
Strategic Location Benefits
Situated at JB Sentral, the centre enjoys unparalleled connectivity. Integration with CIQ customs complex facilitates international attendee access. The upcoming RTS Link provides rapid transit to Singapore. Proximity to hotels adds 3,000+ rooms within walking distance. Connection to KTM and intercity bus terminals enables domestic delegate access. This infrastructure makes the venue highly accessible for both international and domestic events.
Economic Projections
State economic planners project the centre will generate substantial economic activity. Annual exhibition and conference revenue estimated at RM 180-250 million. Indirect economic impact through hotels, F&B, and retail projected at RM 500+ million annually. Job creation includes 300+ permanent positions and 1,500+ indirect jobs. Foreign delegate spending will boost tourism sector significantly.
Competitive Positioning
The centre will compete directly with facilities in Singapore, Kuala Lumpur, and Bangkok. Lower operating costs compared to Singapore enable competitive pricing for organizers. Proximity to Singapore provides convenience for regional events. Growing economy in Iskandar Malaysia creates domestic demand. Government support includes marketing and incentives for major events.
This development represents the most significant infrastructure investment in JB's MICE sector and signals government commitment to establishing the city as a genuine regional convention destination.